LOVELY SUNDAY by The Chairs

LOVELY SUNDAY 樂芙莉聖代
這張專輯是the Chairs經過長時間沈澱、蛻變後的代表作。

這次曲風揉和復古元素,加上大膽多變的編曲,看似是不同的風格,卻又指向同一個主題。
專輯名稱意指「聖代般的星期天」,所以如何在有限的框架內,
讓尚未聽過歌曲的消費者從外觀感受到
充滿孩子氣微甜的感覺,便是這次專輯設計的主要課題。
所以我們決定保留了清涼的基本元素「塑膠殼」,並將整張專輯主要視覺放在光碟本身,
隨著專輯晃動的彩色碎屑作為點綴。
最後的完整視覺,可以解讀為「俯視的聖代撒上糖霜」又或是「棒棒糖」。

快樂的情緒是無形的,但透過視覺的想像、與實體專輯的互動後,
這份經驗便會有形無意的深植消費者心中,留下耐人尋味的回憶。

*每一張專輯內的圓點都會隨著擺放不同而滾動,實屬正常。

is a sweetly crafted album by The Chairs after a long period of reflection and transformation. The title has the double meaning of the date “Sunday” and the dessert “Sundae”, so when designing the album, we asked ourselves, how can we use the limited framework of the CD to visually communicate the childlike sweetness of their music to consumers who have yet heard the album? The main objective of this project was to present the feeling of childlike innocence and sweetness in the album design.

We decided to keep the cool basic element of the “plastic case”, and place the focus of the whole album design on the CD disk itself, highlighting it with colorful confetti that moved as the album was shook. The final vision can be interpreted as “a birds eye view of an ice cream sundae with icing”, or “a lollipop”.

The feeling of happiness is not tangible, but through visual imagination and interaction with the physical album, the experience of happiness and wonder will be deeply embedded in the hearts of the consumers and create sweet memories.

 . Album Design: O.OO
. Client: The Chairs Music
. Photography: O.OO
. Printing Method: Risograph Printing by O.OO / Offset Printing by 33Print
. Year: 2018