LOVELY SUNDAY 樂芙莉聖代
is a sweetly crafted album by The Chairs after a long period of reflection and transformation. The title has the double meaning of the date “Sunday” and the dessert “Sundae”, so when designing the album, we asked ourselves, how can we use the limited framework of the CD to visually communicate the childlike sweetness of their music to consumers who have yet heard the album? The main objective of this project was to present the feeling of childlike innocence and sweetness in the album design.
We decided to keep the cool basic element of the “plastic case”, and place the focus of the whole album design on the CD disk itself, highlighting it with colorful confetti that moved as the album was shook. The final vision can be interpreted as “a birds eye view of an ice cream sundae with icing”, or “a lollipop”.
The feeling of happiness is not tangible, but through visual imagination and interaction with the physical album, the experience of happiness and wonder will be deeply embedded in the hearts of the consumers and create sweet memories.
. Album Design: O.OO
. Client: The Chairs Music
. Photography: O.OO
. Printing Method: Risograph Printing by O.OO / Offset Printing by 33Print
. Year: 2018