Chili crisp is like perfume, different on every person, on every dish, at every temperature. It’s transportive, capturing the full essence of each component ingredient, transformed by heat and combined in effect. Oil is a perfect carrier of complexity, and our tongues and mouths are capable of perceiving sensations and flavors beyond the reach of words.⁠

Jay Chao, the producer of Su Chili Crisp, has been working on additional flavors since 2019, when Yun Hai swapped notes over lunch in Taipei and passed along customer requests for a non-tingly version and something a bit spicier.⁠ The Mala flavor is the original Su Chili Crisp.Is the bestseller for the past three years in YunHai shop.

(PACKAGE REDESIGN) Lu Ihwa, Liu Yuxian (O.OO)
(CLIENT) YunHai雲海
(YEAR) 2022

Four Quartets
by Thomas Stearns Eliot, 1985

A Book (Poster) Design for < The Affairs >
Present the entire contents of a book on a single page of the newspaper.
The front is the book cover and the back is the full contents of the book.
< Four Quartets > by Thomas Stearns Eliot, 1985
(SIZE) 312 mm x 546 mm
(PAPER) 52 g/m2 newsprint paper
(WORD COUNT) 8,410
(KEY WORDS) Loop, Movement, Melody, End-to-End, Ripple, Point, Line, Surface
(2021)
(BOOK (POSTER) DESIGN Lu Ihwa, Liu Yuxian (O.OO)
(PUBLISHER) The Affairs 編集者新聞

Lu Ming-Te is a major pioneer of contemporary Taiwanese interdisciplinary art. This exhibition at Taipei Fine Arts Museum seeks to present Lu’s works in a different way from the past. First, it links the exhibition spaces together through the narrative-charged motif of “Great Migrations,” endowing this retrospective with the distinctive style of Lu Ming -Te and vividly expressing his different creative approaches with a migration through different environments.

Look back the “Great Migrations” at Taipei Fine Arts Museum in the first half of the year. Because the Museum proposed to hardbacked books, so the overall of monograph, Include editing process and production cost, both break the record of the Museum over the years. The entrance and exit of the exhibition used the giant egg as the metaphor for migration. We moved the concept of the Great Migration to the book cover, to fulfill those of who haven’t had the opportunity to visit the exhibition could also have the exhibit experience while they are reading the book.

Great Migrations: Lu Ming-Te, Published by Taipei Fine Art Museum
大遷徙:盧明德 2021, 臺北市立美術館 出版, Limited edition of 600

(EXHIBITION IDENTITY) Lu ihwa
(COVER DESIGN) Lu ihwa
(EDITORIAL DESIGN) Liu Yuxian
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(CLIENT) Taipei Fine Art Museum 臺北市立美術館
(YEAR) 2021

HIGHER THAN AIR (AJ-12, AJ-4)
Art Work Design for JORDAN

Story Telling Artwork for JORDAN Beijing & Xiamen

GRAPHIC DESIGN:Lu ihwa, Liu Yuxian (O.OO)
SIZE:3300*1400mm (AJ-4) / 2300*4655mm (AJ-12)
CLIENT : Nike Jordan GC
YEAR:2021

Unconstrained Textiles: Stitching Methods, Crossing Idea for CHAT mill6

CHAT’s 2020 spring exhibition “Unconstrained Textiles: Stitching Methods, Crossing Ideas” brings together the textile works of 7 artists of different countries and cultures. However, due to complications from the COVID-19 pandemic, they have recently collected and put together information and photos on the exhibition together to create a designed documentation of the exhibition.

Patchwork is an artform which involves sewing together irregular pieces of new and used fabrics, and it can be infinitely expanded by adding another fabric piece, with each piece of the patchwork having its own character and history. Unconstrained Textiles: Stitching Methods, Crossing Ideas as a metaphorical patchwork is a thought experiment which ponders both art and textiles beyond the long-standing discussion formula, examining instead the artistic application of textiles.

(EXHIBITION VISUAL IDENTIY) Lu ihwa
(EDITORIAL DESIGN) Lu ihwa, Liu Yuxian
(YEAR) 2020
(CLIENT) CHAT 六廠(六廠紡織文化藝術館),Hong Kong

Bouquet Accessories for JOYWHEN

(GRAPHIC DESIGN) Lu ihwa
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(PRINTING) Liu Yuxian
(CLIENT) JOYWHEN
(YEAR) 2021

(PACKAGING DESIGN) Lu ihwa
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(BOX SIZE) 234*377*108mm / 6 mangoes per box
(CLIENT) cutaway 卡個位, 伊嚐
(YEAR) 2021

16, not only a filmmaker but also good at writing, planning, and recording life.
This year, a photo book collecting his life fragments, has been published.

(COVER DESIGN) Lu ihwa
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(CLIENT) 十六 (@16v0_0v16)
(YEAR) 2021

為茶,千千萬萬遍|為你,帶來最好的 《光乘茶包禮盒》
吉祥草茶館,對許多朋友而言,像是家裡的客廳,吃飯時相見,午後相約喝茶。
吉祥草成為每天遛狗時的必要經過,有時還代收包裹、鑰匙,
茶香與維繫情感是此地的日常,一不小心菜做得有點好吃,
使我們有幸成為客廳一般的存在。希望天冷不想出門的日子裡,有吉祥草的茶香陪伴。

To many, BUDDHA TEA HOUSE is like the living room of a warm home,
where people gather together to eat a filling meal, and share a moment together for afternoon tea.

our tea house accompanies your day to day routine,
sometimes walking the dog with you, sometimes helping you pick up packages and keys.

The gentle fragrance of tea and emotional wellbeing are intertwined in our everyday,
a soft aroma in the air as you cook an especially delicious meal for your friends and family,
like the living room where happiness and warm feelings are felt and shared.

On these cold winter days, stay home and warm yourself up with the aroma of tea.

(ART DIRECTOR) Lu ihwa
(PACKAGING DESIGN) Lu ihwa, Liu Yuxian
(DESIGN ASSISTANT) Vivian Wang
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(BOX SIZE) 80*85*50mm / 192*192*54mm (4 box)
(CLIENT) BUDDHA TEA HOUSE 吉祥草茶館
(YEAR) 2020

第55屆金鐘獎,以攤開的雙手呈現「55」樣貌對應今年「對手」主題,
隱喻媒體人在這一整年作為彼此的對手,相互競爭成長。
今年主辦單位提議,分別為電視金鐘、廣播金鐘兩場典禮,設計出兩款具連續性的主視覺,
此次主視覺以俐落、跳耀線條輔以鮮明的對比色,將「對手」間的較勁對決生動詮釋,
尤其以「手」、「刀光劍影」的意象增加畫面律動感,撞擊出精彩火花。

.統籌團隊 PROJECT PLANNING SPECIALIST: SET TV(三立電視台)
.平面視覺指導 ART DIRECTOR : SET TV(三立電視台), Lu ihwa, Liu Yuxian (O.OO)
.專案經理 PROJECT MANAGER :Desiree Niu
.標準字設計 GBA55 LOGO TYPE DESIGN:Wallace Chao
.設計執行 GRAPHIC DESIGN:Lu ihwa, Liu Yuxian (O.OO)
.印刷設計 PRINTED LITERATURE DESIGN : Lu ihwa, Liu Yuxian (O.OO)
.專刊設計 SPECIAL ISSUE DESIGN:Vivian Wang, Liu Yuxian (O.OO)
.主視覺動態設計 KEY VISUAL MOTION DESIGN : Lee Chuchieh
.印刷裝幀 PRINTING:古根漢印刷
.主辦單位 CLIENT:SET TV 三立電視台 , 文化部
.案件年份 YEAR:2020

2021 年1 月1 日,《PAR表演藝術》雜誌正式宣告改版。

我們將雜誌重新想像成一場紙上展演,重新拆解內容,透過五個章節的梳理——〈開演前〉暖身的輕資訊、〈上半場〉的重頭戲「封面故事」、及〈中場休息〉全為圖像單元、〈下半場〉則是精彩絕倫的人物訪談、以及〈Bravo 安可〉絕對不能錯過連載專欄及國際資訊,重新梳理出一個新的閱讀節奏,讓讀者能夠自由地悠游其中,建立出一個屬於自己閱讀雜誌的儀式。

我們也將雜誌原來的命名「Performing Arts Review」(縮寫為(PAR),正式改為「Performing Arts Redefined」,自詡雜誌透過「New Perspective, A Closer Look」全新視角、更靠近產業的方式,更貼近一本表演藝術雜誌的本質。

第一期封面設計,我們將信封設計成一份邀請函,新版的Par LOGO則是表演入場卷的隱喻,邀請觀眾一起看一場精彩的Par表演藝術。

(IDENTITY DESIGN) Lu ihwa, Liu Yuxian (O.OO)
(COVER DESIGN) Lu ihwa (O.OO)
(EDITORIAL DESIGN) Sample Animal (見本生物)
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian (O.OO)
(CLIENT) 國家兩廳院 National Theater & Concert Hall
(YEAR) 2021

HIGHER THAN AIR & BIG MIC 2020
Art Work Design for JORDAN

JORDAN 台中新光形象店 / Fullwall art, Framed art work design

JORDAN has launched a new concept store in Taichung.
O.OO were invited as one of 3 Artists to create pieces for the space.
For this collaboration, we made two pieces: BIG MIC and HIGHER THAN AIR
and each piece uses elements of JORDAN and the AJ-1.

.ART DIRECTOR : Lu ihwa
.GRAPHIC DESIGN:Lu ihwa, Liu Yuxian (O.OO)
.DESIGN ASSISTANT: Vivian Wang
.SIZE:400*400mm / 2830*1500mm
.CLIENT : Jordan Brand Taiwan
.YEAR:2020

A Little Guide Book of Circus in Taiwan

「臺灣馬戲指南」既是「星合有限公司 & 合作社」的品牌書,
也是一本探尋「馬戲文化」的小小紀錄。

This guide book is not only an introduction to HSINGHO CO., LTD.,
but also a record of their exploration in circus culture.

對他們來說,馬戲不是一個定義可以解釋完成。
感受、理解、思考、沒有標準答案,是星合團隊越深入找尋答案,
越發覺就像世界上千百種藝術表演一樣(或是人生在世很多事情一樣),沒有標準答案就是答案。

They have strived to figure out an exact definition for circus, but only to find out that no answer is the best answer, just like thousands of art performances in the world. Only by feeling, understanding and thinking about circus can we truly get closer to the core value of it.

.

. 出版 PUBLISHER
 : 星合有限公司 HSINGHO Co.,LTD.
. 作者 AUTHOR
 : Wen Liu, Yu-Lun Chiang, Hsing-Ho Chen
. 企劃編輯 EDITOR
 : Wen Liu
. 文字撰稿 WRITER
 : Wen Liu, Yu-Lun Chiang, Hsing-Ho Chen, Ya-Chen Chen
. 翻譯 TRANSLATOR
 : Heng Chin
. 設計統籌 Book Design : Lu Ihwa, Liu yuxian, Eloise Vo (O.OO)
. 印刷裝幀 PRINTING & BINDING : O.OO, Tooget
. 案件年份 YEAR: 2020

ISBN 978-986-98898-0-3

This is a calendar that needs more patience to read,
this year we break the inertial way how people read the calendar.
Although it looks like a complicated graphic code,
but basically there’s nothing changed from the general calendar.
The only thing that I did is emphasizing ten digits of the numbers (date).

Through the color arrangement, ppl will see color numbers (ten digits) first,
and then they will see the grey numbers (single digits).
For example, the day “25”. Reading order will first find the colored “2″
and then the corresponding gray “5″ and they might find it less than a second.
I only changed a bit of the reading order and made the whole calendar into a simple logic game.

Since 2O14, the calendar was never just a paper for counting days for us.
It was “the only experimental field in a year” and this one can last until the end of the year.
We really feel very grateful for everyone who was willing to participate in these experiments for the past five years.
We have used this calendar as a metaphor to question about our every day,
and  We hope people also build there own perspective for every detail what they take it for granted.

.

(DESIGN & PRODUCTION) Ihwa Lu, Yuxian Liu (O.OO)
(FULL SIZE) H820*W300 mm
(PRINTING METHOD) 15 Colors risograph printing
2019 LIMITED EDITION OF 100, NOVEMBER 2019.
Purchase 2O2O Calendar