Chili crisp is like perfume, different on every person, on every dish, at every temperature. It’s transportive, capturing the full essence of each component ingredient, transformed by heat and combined in effect. Oil is a perfect carrier of complexity, and our tongues and mouths are capable of perceiving sensations and flavors beyond the reach of words.⁠

Jay Chao, the producer of Su Chili Crisp, has been working on additional flavors since 2019, when Yun Hai swapped notes over lunch in Taipei and passed along customer requests for a non-tingly version and something a bit spicier.⁠ The Mala flavor is the original Su Chili Crisp.Is the bestseller for the past three years in YunHai shop.

(PACKAGE REDESIGN) Lu Ihwa, Liu Yuxian (O.OO)
(CLIENT) YunHai雲海
(YEAR) 2022

Lu Ming-Te is a major pioneer of contemporary Taiwanese interdisciplinary art. This exhibition at Taipei Fine Arts Museum seeks to present Lu’s works in a different way from the past. First, it links the exhibition spaces together through the narrative-charged motif of “Great Migrations,” endowing this retrospective with the distinctive style of Lu Ming -Te and vividly expressing his different creative approaches with a migration through different environments.

Look back the “Great Migrations” at Taipei Fine Arts Museum in the first half of the year. Because the Museum proposed to hardbacked books, so the overall of monograph, Include editing process and production cost, both break the record of the Museum over the years. The entrance and exit of the exhibition used the giant egg as the metaphor for migration. We moved the concept of the Great Migration to the book cover, to fulfill those of who haven’t had the opportunity to visit the exhibition could also have the exhibit experience while they are reading the book.

Great Migrations: Lu Ming-Te, Published by Taipei Fine Art Museum
大遷徙:盧明德 2021, 臺北市立美術館 出版, Limited edition of 600

(EXHIBITION IDENTITY) Lu ihwa
(COVER DESIGN) Lu ihwa
(EDITORIAL DESIGN) Liu Yuxian
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(CLIENT) Taipei Fine Art Museum 臺北市立美術館
(YEAR) 2021

(PACKAGING DESIGN) Lu ihwa
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(BOX SIZE) 234*377*108mm / 6 mangoes per box
(CLIENT) cutaway 卡個位, 伊嚐
(YEAR) 2021

第55屆金鐘獎,以攤開的雙手呈現「55」樣貌對應今年「對手」主題,
隱喻媒體人在這一整年作為彼此的對手,相互競爭成長。
今年主辦單位提議,分別為電視金鐘、廣播金鐘兩場典禮,設計出兩款具連續性的主視覺,
此次主視覺以俐落、跳耀線條輔以鮮明的對比色,將「對手」間的較勁對決生動詮釋,
尤其以「手」、「刀光劍影」的意象增加畫面律動感,撞擊出精彩火花。

.統籌團隊 PROJECT PLANNING SPECIALIST: SET TV(三立電視台)
.平面視覺指導 ART DIRECTOR : SET TV(三立電視台), Lu ihwa, Liu Yuxian (O.OO)
.專案經理 PROJECT MANAGER :Desiree Niu
.標準字設計 GBA55 LOGO TYPE DESIGN:Wallace Chao
.設計執行 GRAPHIC DESIGN:Lu ihwa, Liu Yuxian (O.OO)
.印刷設計 PRINTED LITERATURE DESIGN : Lu ihwa, Liu Yuxian (O.OO)
.專刊設計 SPECIAL ISSUE DESIGN:Vivian Wang, Liu Yuxian (O.OO)
.主視覺動態設計 KEY VISUAL MOTION DESIGN : Lee Chuchieh
.印刷裝幀 PRINTING:古根漢印刷
.主辦單位 CLIENT:SET TV 三立電視台 , 文化部
.案件年份 YEAR:2020

This is a calendar that needs more patience to read,
this year we break the inertial way how people read the calendar.
Although it looks like a complicated graphic code,
but basically there’s nothing changed from the general calendar.
The only thing that I did is emphasizing ten digits of the numbers (date).

Through the color arrangement, ppl will see color numbers (ten digits) first,
and then they will see the grey numbers (single digits).
For example, the day “25”. Reading order will first find the colored “2″
and then the corresponding gray “5″ and they might find it less than a second.
I only changed a bit of the reading order and made the whole calendar into a simple logic game.

Since 2O14, the calendar was never just a paper for counting days for us.
It was “the only experimental field in a year” and this one can last until the end of the year.
We really feel very grateful for everyone who was willing to participate in these experiments for the past five years.
We have used this calendar as a metaphor to question about our every day,
and  We hope people also build there own perspective for every detail what they take it for granted.

.

(DESIGN & PRODUCTION) Ihwa Lu, Yuxian Liu (O.OO)
(FULL SIZE) H820*W300 mm
(PRINTING METHOD) 15 Colors risograph printing
2019 LIMITED EDITION OF 100, NOVEMBER 2019.
Purchase 2O2O Calendar

We play various roles in a virtual community network at the same time & place.
from the real to the virtual, from the performers to the audiences.
We receive feedback from users around the world and we update the post constantly one by one.
This program is series of posters & installation how people play many roles in the virtual community network simultaneously,
and change the behavior (direction) based on the feedback from users all over the world.

(ART DIRECTOR)
Ihwa Lu

(INSTALLATION ART)
. size 210*180*20cm
. projection
. loop video 15″

(POSTER SERIES)
. size H1380*W930 mm, 4 poster
. material digital print on paper
. JUNE 2019

Tokyo TDC Annual Awards 2020 ‘Excellent Work’

2O19 CALENDAR
MAKE RULES AND BREAK THEM ALL

’19 Calendar | MAKE THE RULES AND BREAK THEM ALL

For this years calendar we put the focus on type-based image creation. Sometimes the beauty lies in the most basic elements – in this case the numbers. We created a bunch of rules that we had to break so as to create room for experimentation. Each design reflects the current month and has it’s unique character depending on the used colours and shapes.

Starting off with creating a system that is based on the same grid and typeface for each month.  Different layers of elements are designed in such way they interact with each other.  Through experimentation we let the differences in colours, shapes,scaling and positioning decide on the overal visual appearance.

.

(ART DIRECTOR) Ihwa Lu, Pamina Reisinger (O.OO)

(GRAPHIC DESIGN) Ihwa Lu, Pamina Reisinger (O.OO)

(PRINT & PRODUCTION) O.OO Design & Risograph ROOM, TOOGET

(FULL SIZE) H526*W410 mm

(PRINTING METHOD) 13 Colors risograph printing, 1 Pantone color digital printing

2018 LIMITED EDITION OF 120, NOVEMBER 2018

IRMA BOOM BOOK Exhibition Visual

Irma Boom 伊瑪布 書展

熟悉Irma作品的人會發現,她的設計從來不是張牙舞爪的,
甚至可以說當它們和眾多書籍擺在一起時,大多看起來是沒有個性的。

這些書,必須透過人因的互動,透過我們的除了視覺上的感官去記憶它們,所以深刻。
Irma不再重新詮釋、轉化作者的作品,而是將他們的作品有邏輯的編排,交織出一段段故事。
她的設計之所以細膩,也是因為他在設計的過程中總是把自己放在策展人的角色,
善用同理心將這些作品恰如其分的和紙本結合。
雖然沒有機會觸碰到藝術品的實體,
但身為讀者可以透過翻閱、互動的過程,間接認識作品、作者。

要怎麼樣用一個視覺(一張DM),將自己設計的角色放在次要,
直接讓觀眾、讀者以最淺白的方式傳達IrmaBoom的個性?
所以這次的設計沒有過多的贅述、裝飾,必須邀請大家透過和宣傳品的互動,去認識她。

Those familiar with Irma’s works will notice, her designs are never flashy or gaudy in appearance; in fact, when put on display amongst other books, the untrained eye may even say that her books lack personality. In reality, her books rely not on visual cues, but the interaction between the reader and the book object to create a deeply intimate and memorable experience. Irma no longer dabbles in reinterpretation or transformation of the author’s work, and instead focuses on arranging individual threads to create an clear, interwoven story.

Herein lies the sophistication and exquisite beauty of Irma’s designs, as she takes on the role of curator in the process of design, using empathy to marry work and paper medium. Although there is little chance for the reader to physically touch the actual works of art featured in her books, the reader is able to achieve an understanding of the essence of the author and their works through the process of reading, interacting, and experiencing the book object.
 
How does one design a single visual (a printed flyer) to communicate, in the most simple way, the essence of Irma Boom’s personality? Hence, the design is muted in its use of empty decoration and overbearing visual narration to communicate with the audience. Instead, it invites the reader to play with the paper material, and, through this tactile interaction, arrive at an understanding of Irma Boom.

. Exhibition Poster & DM : O.OO
. Client: Not Just Library
. Year: 2018

Coming soon

將L拆解做兩個矩形後,能再利用的空間變得更多元。

LCOFFEE在開店時並沒有特別的設想類似精神標語,或是什麼樣的風格走向,它就是一間較為女性化並主打外帶的咖啡廳,
所以無論在應用上、色彩上都希望能有記憶點,也能被多元應用。最後的輔助圖形便是拆解 LCOFFEE 後的組合。

 . Brand Identity : O.OO
. Client: L COFFEE
. Year: 2017

Branding / Typography / Graphic Design
Art Direction – Pip lu . Forty liu
Typography – Froty liu
Graphic Design –  Pip lu .Forty liu
Photography – O.OO . ALL DAY  Roasting Company