Chili crisp is like perfume, different on every person, on every dish, at every temperature. It’s transportive, capturing the full essence of each component ingredient, transformed by heat and combined in effect. Oil is a perfect carrier of complexity, and our tongues and mouths are capable of perceiving sensations and flavors beyond the reach of words.
Jay Chao, the producer of Su Chili Crisp, has been working on additional flavors since 2019, when Yun Hai swapped notes over lunch in Taipei and passed along customer requests for a non-tingly version and something a bit spicier. The Mala flavor is the original Su Chili Crisp.Is the bestseller for the past three years in YunHai shop.
(PACKAGE REDESIGN) Lu Ihwa, Liu Yuxian (O.OO)
Lu Ming-Te is a major pioneer of contemporary Taiwanese interdisciplinary art. This exhibition at Taipei Fine Arts Museum seeks to present Lu’s works in a different way from the past. First, it links the exhibition spaces together through the narrative-charged motif of “Great Migrations,” endowing this retrospective with the distinctive style of Lu Ming -Te and vividly expressing his different creative approaches with a migration through different environments.
Look back the “Great Migrations” at Taipei Fine Arts Museum in the first half of the year. Because the Museum proposed to hardbacked books, so the overall of monograph, Include editing process and production cost, both break the record of the Museum over the years. The entrance and exit of the exhibition used the giant egg as the metaphor for migration. We moved the concept of the Great Migration to the book cover, to fulfill those of who haven’t had the opportunity to visit the exhibition could also have the exhibit experience while they are reading the book.
Great Migrations: Lu Ming-Te, Published by Taipei Fine Art Museum
大遷徙：盧明德 2021, 臺北市立美術館 出版, Limited edition of 600
(EXHIBITION IDENTITY) Lu ihwa
(COVER DESIGN) Lu ihwa
(EDITORIAL DESIGN) Liu Yuxian
(PHOTOGRAPHY) Lu ihwa, Liu Yuxian
(CLIENT) Taipei Fine Art Museum 臺北市立美術館
.統籌團隊 PROJECT PLANNING SPECIALIST： SET TV（三立電視台）
.平面視覺指導 ART DIRECTOR : SET TV（三立電視台）, Lu ihwa, Liu Yuxian (O.OO)
.專案經理 PROJECT MANAGER ：Desiree Niu
.標準字設計 GBA55 LOGO TYPE DESIGN：Wallace Chao
.設計執行 GRAPHIC DESIGN：Lu ihwa, Liu Yuxian (O.OO)
.印刷設計 PRINTED LITERATURE DESIGN : Lu ihwa, Liu Yuxian (O.OO)
.專刊設計 SPECIAL ISSUE DESIGN：Vivian Wang, Liu Yuxian (O.OO)
.主視覺動態設計 KEY VISUAL MOTION DESIGN : Lee Chuchieh
.主辦單位 CLIENT：SET TV 三立電視台 , 文化部
This is a calendar that needs more patience to read,
this year we break the inertial way how people read the calendar.
Although it looks like a complicated graphic code,
but basically there’s nothing changed from the general calendar.
The only thing that I did is emphasizing ten digits of the numbers (date).
Through the color arrangement, ppl will see color numbers (ten digits) first,
and then they will see the grey numbers (single digits).
For example, the day “25”. Reading order will first find the colored “2″
and then the corresponding gray “5″ and they might find it less than a second.
I only changed a bit of the reading order and made the whole calendar into a simple logic game.
Since 2O14, the calendar was never just a paper for counting days for us.
It was “the only experimental field in a year” and this one can last until the end of the year.
We really feel very grateful for everyone who was willing to participate in these experiments for the past five years.
We have used this calendar as a metaphor to question about our every day,
and We hope people also build there own perspective for every detail what they take it for granted.
(DESIGN & PRODUCTION) Ihwa Lu, Yuxian Liu (O.OO)
(FULL SIZE) H820*W300 mm
(PRINTING METHOD) 15 Colors risograph printing
2019 LIMITED EDITION OF 100, NOVEMBER 2019.
Purchase 2O2O Calendar
We play various roles in a virtual community network at the same time & place.
from the real to the virtual, from the performers to the audiences.
We receive feedback from users around the world and we update the post constantly one by one.
This program is series of posters & installation how people play many roles in the virtual community network simultaneously,
and change the behavior (direction) based on the feedback from users all over the world.
. size 210*180*20cm
. loop video 15″
. size H1380*W930 mm, 4 poster
. material digital print on paper
. JUNE 2019
Tokyo TDC Annual Awards 2020 ‘Excellent Work’
’19 Calendar | MAKE THE RULES AND BREAK THEM ALL
For this years calendar we put the focus on type-based image creation. Sometimes the beauty lies in the most basic elements – in this case the numbers. We created a bunch of rules that we had to break so as to create room for experimentation. Each design reflects the current month and has it’s unique character depending on the used colours and shapes.
Starting off with creating a system that is based on the same grid and typeface for each month. Different layers of elements are designed in such way they interact with each other. Through experimentation we let the differences in colours, shapes,scaling and positioning decide on the overal visual appearance.
(ART DIRECTOR) Ihwa Lu, Pamina Reisinger (O.OO)
(GRAPHIC DESIGN) Ihwa Lu, Pamina Reisinger (O.OO)
(PRINT & PRODUCTION) O.OO Design & Risograph ROOM, TOOGET
(FULL SIZE) H526*W410 mm
(PRINTING METHOD) 13 Colors risograph printing, 1 Pantone color digital printing
2018 LIMITED EDITION OF 120, NOVEMBER 2018
Irma Boom 伊瑪‧布 書展
Those familiar with Irma’s works will notice, her designs are never flashy or gaudy in appearance; in fact, when put on display amongst other books, the untrained eye may even say that her books lack personality. In reality, her books rely not on visual cues, but the interaction between the reader and the book object to create a deeply intimate and memorable experience. Irma no longer dabbles in reinterpretation or transformation of the author’s work, and instead focuses on arranging individual threads to create an clear, interwoven story.
Herein lies the sophistication and exquisite beauty of Irma’s designs, as she takes on the role of curator in the process of design, using empathy to marry work and paper medium. Although there is little chance for the reader to physically touch the actual works of art featured in her books, the reader is able to achieve an understanding of the essence of the author and their works through the process of reading, interacting, and experiencing the book object.
How does one design a single visual (a printed flyer) to communicate, in the most simple way, the essence of Irma Boom’s personality? Hence, the design is muted in its use of empty decoration and overbearing visual narration to communicate with the audience. Instead, it invites the reader to play with the paper material, and, through this tactile interaction, arrive at an understanding of Irma Boom.
. Exhibition Poster & DM : O.OO
. Client: Not Just Library
. Year: 2018